When luxury becomes uniformity, it’s no longer luxury. Move over material; it’s all about a state of mind. The essence of true luxe is creative expression- it is art and attitude. Belvedere Vodka celebrated this spirit at the ‘Disney Couture’ after-show party for ‘LittleShilpa’ on Saturday night at Cool Chef Cafe, with Bhavishyavani Future Soundz in Mumbai.
Speaking about the occasion, Gaurav Bhatia- Marketing Director, Moët Hennessy India said, “Belvedere’s association with LittleShilpa goes a long way. Not unlike Belvedere, LittleShilpa is synonymous with edginess, creativity and luxe. True luxe is a mélange of creative expression and attitude with impeccable quality. And LittleShilpa presents this very ethos in the most avant gardemanner. A true BELieVEr!”
Guests including Hassena Jethmalani, Aki Narula, Gautam Kalra, Rohit Bal, Mukul Deora, Binal Trivedi, Priashi Patodia among others moved beyond shaken and stirred and were seen enjoying the sensual luxury cocktails by Belvedere. The evening was an avant-garde translation of luxury where contemporary dance music, fashion and art converged to recreate a fun and startling environment. The setting reminiscent of ‘über-cool’ was replete with edgy video and art installations. The pulse of the night was pure passion and extravagance the only rhythm as DJ MMat, Hrdvsion and Charlee got the guests grooving.
About Belvedere Vodka:
The first luxury vodka, Belvedere is distilled four times – the optimum number for enhancing its subtle sweetness and smooth, clean finish. Made from Dańkowskie Gold Rye, as well as from water solely from its own pristine source, Belvedere acquires its distinctive taste. Steeped in history, Belvedere is made in Poland following traditions dating back 600 years ago, and is handcrafted in small batches to ensure superior quality that meet only the highest of standards. Today, Belvedere’s high character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts. Belvedere achieves the perfect balance between purity and character that distinguishes each unique martini. No synthetic juices. Only the purest nectars and true luxury vodka. That is the essence of the new age über luxury Belvedere cocktail.
