Industry in praise of Emraan Hashmi -True producer’s hero

Emraan Hashmi whose edgy thriller Percept Pictures’ Rush saw its release yesterday ,decided to take time out from his hectic  schedule to shoot a special video for the film ,not to mention,a fresh photoshoot for the posters of the film.

Currently shooting for Ek Thi Daayan and Ghanchakkar ,Emraan Hashmi allotted special dates for the film which was a collaborative effort after the tragic loss of the film’s director Shamin Desai.Being the professional that he is, Emraan stood by the film and saw it through to its release,with strong support of the industry.

Playing a morally correct reporter with a top news channel, who plunges into a vortex of violence, Emraan is set to take on the shocking side of investigative journalism in the film that marked the actor’s first Bakri Eid release .

Says Vajir Singh,Box Office India “Very few actors would have stood by a project this fervently despite it being this delayed…In that sense Emraan Hashmi has proved time and again his dedication towards a film he believes in.”

Says distributor  Akshaye Rathi ,”Emraan Hashmi has displayed absolute professionalism by completing the long delayed film – Rush. When a producer signs a star, he doesn’t just invest money, but also his trust in the actor & Emraan has reciprocated by completing the film & allowing Percept to put it out in the cinemas & get a fair chance at the BO. In times when actors distance themselves from even new films that they don’t see doing well, Hashmi has been magnanimous & graceful enough to not allow Percept’s investments on the film be written off. Hats off to him!”

Adds trade analyst Sunny Khanna ” Emraan Hashmi has been a thorough professional in the manner he has supported the producers of Rush till the hilt in terms of promotions, campaigning for the movie etc. This truly deserves mention and indicates his concern and commitment towards the movie. He is a producer’s actor and even involves himself in the music sitting of the film”.

Says Emraan Hashmi , “I’m really proud of the film and I think we have done a great job. I stand by it and have tried to help out in whatever way I could. I hope the audience appreciates our efforts.”

Directed by Shamin Desai, Creative Director Priyanka Thakran – Percept Pictures in association with Showman International ‘s RUSH released 24th October,2012.