92.7 BIG FM URGES LISTENERS TO CELEBRATE A WATER-FREE HOLI
LAUNCHES ‘HOLI SI SURAT’, A SOCIAL MEDIA CAMPAIGN INCREASING LISTENER ENGAGEMENT AND INTERACTION
Mumbai RJs HARSH AND RANI VISIT SOCIETIES WITH A SPECIAL SURPRISE
With the city preparing to celebrate Holi with full masti, mazaak and hungama, one cannot avoid the severe and critical drought that Maharashtra is currently facing, touted to be the worst one since the one in 1972. Reinforcing the message to save water, India’s No 1 radio network 92.7 BIG FM pledges to celebrate a water-free Holi with its unique campaign ‘Ye HoliPaaniKeSaathNahi, Harsh AurRaaniKeSaathManao’.
In an effort to spread maximum awareness, 92.7 BIG FM urges its listeners to register with the station via SMS and pledge their dedication to the environment by promising to celebrate a dry Holi. These supporters of the environment can also look forward to a great treat in store as RJ’s Harsh and Rani will visit their societies and make their Holi celebrations super special followed by a BIG surprise for them.The campaign is being promoted extensively on-air with RJs highlighting Holi-related facts and statistics. Additionally, tips and suggestions for celebrating a dry Holi will be shared by various experts, specialists, authorities, celebrities and even listeners.
To enhance social engagement during the colourful festival, 92.7 BIG FM has also launched the Holi Si Surat campaign encouraging listeners to share pictures of their most memorable Holi celebrations. Every hour, the best photograph stands to win exciting prizes with the announcement of winners being made on-air.
Taking the campaign straight into the lives of their listeners, on-ground activities have been scheduled on the 24th and 25th where BIG FM will take to the malls of Mumbai and challenge people to put on display their ‘craziest Holi faces’ with colours provided by BIG FM
Mr. AshwinPadmanabhan, Business Head – 92.7 BIG FM said, “Holi is the festival of colours and the true joy of the festival is shared by celebrating it your friends and relatives. This Holi, we urge our listeners to be mindful of the acute water shortage faced by the residents of Maharashtra and celebrate the festival while conserving the environment. Through our comprehensive on-air and on-ground offerings, we are looking forward to engaging our listeners at various touchpoints thereby heightening their involvement in celebrating Holi without harming fellow citizens.”