BREAKFASTJOCK, RJ ANKIT GOES LIVE FROM DIFFERENT LOCATIONS OF MUMBAI – THAT CELEBRATETHE PASSIONS OF THE CITY: RANGING FOOD, FITNESS, BOLLYWOOD, CRICKET, RELIGIONAND MORE…
India’s No. 1 Radio Network and theBroadcaster of the Year at the Golden Mikes, 92.7 BIG FM announces a campaign titled ‘Mumbai Manao Life Banao’to celebrate the passions that make Mumbai city what it is! Consumer researchand audience mapping indicate elements like food, fitness, Bollywood, cricket,religion…scoring high amongst Mumbai-kars,and since 92.7 BIG FM is a truly local radio station, it celebrates throughthis campaign the passions of the people of Mumbai!
Beginning with food as the first passion being celebrated, the campaign kicked offgetting up, close and personal with the multi facetted cuisine of the city. RJ Ankit’s breakfast special at ‘Eat Aroundthe Corner’ in Bandra with the cast and crew of the upcoming movie Vicky Donor.The show was aired live from the restaurant where RJ Ankit interacted with thecast as well as other patrons at the restaurant. The discussion revolved aroundhow the magical city of Mumbai serves cuisines from every corner of the countryand perhaps the world and how innovative Mumbaikars can get when it comes toinventing something as simple as a vada pav, a wholesome, filling andinexpensive meal, which can be had on the go or the creation of aninternationally acclaimed food delivery logistics service called ‘dabbawalla’.
In addition to the delightfuldiscussion about food and flavors with the cast he also interacted with thepeople at the restaurant and explored their food tastes.
The campaign will see RJ Ankithosting the show from 4 best breakfast joints in the city this month. With eachmonth dedicated to a different passion of Mumbai, it promises to offer the peopleof Mumbai the best entertainment mix, while offering marketers to reach out toa wider audience both on air and on ground through increased consumerinteractions.