ETV MARATHI & STAR MAJHA COME ON BOARD AS TELECAST & NEWS PARTNERS RESPECTIVELY
ARATI ANKALIKAR, RAVINDRA SATHYE AND SUDESH BHOSLE COME ON BOARD AS ESTEEMED JURY
MULTI-MEDIA MARKETING CAMPAIGN TO ENSURE REACH AND PARTICIPATION FROM AUDIENCES
AN EXCELLENT PLATFORM FOR MARKETERS TO SHOWCASE THEIR BRANDS IN THE REGION
Reliance Broadcast Network Limited’s intellectual property vertical BIG Live and its radio arm 92.7 BIG FM the Golden Mikes’ Broadcaster of the Year announces the 2nd edition of BIG Marathi Music Awards 2012; the biggest celebration of Regional Music for the Marathi music industry.. After the phenomenal success last year, the 2nd edition of BIG Marathi Music Awards promises to be bigger, better and more glamorous this year round.
ETV Marathi will once again be the official telecast partner and STAR Majha comes on board as the news partner. A special 1 hour segment of the ceremony will be aired on STAR Majha.
BIG Marathi Music Awards 2012 is a unique and one-of-kind platform conceptualized to recognize, applaud, and honor the extraordinary talent from the Marathi music industry who have significantly contributed to the music industry. These awards will have nominations across a wide range of categories and will also pay tribute to legendary artists of the Marathi Music fraternity who have contributed to growing the industry and inspiring talented young singers and musicians to excel.
The esteemed list of jury members include classical vocalist Arati Ankalikar, Playback singer Ravindra Sathye & the extremely versatile singer with many voices, Sudesh Bhosle. The jury, along with the local public will select the winners.
A judicious mix of media including 92.7 BIG FM, OOH media and the social media will be pressed into service to promote this property. It goes without saying that this multi-media approach will connect with consumers across various touch points. This platform provides an extremely appropriate opportunity for marketers and advertisers to reach out to their consumers from the region.
The Facebook page which will be specially created for this property will allow the online users to browse through the page, explore links, and upload videos or files in related categories and above all a special voting application to vote for their favorite nominee of the awards. In addition to all this promotion an SMS push for the event will reach out to 10 lakhs consumers directly.
About Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 3.6 crores Indians each week. BIG CBS – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which is launching 3 Channels, BIG CBS Prime, BIG CBS Love and BIG CBS Spark. BIG MAGIC – marks the Company’s entry into the regional entertainment space. The Channel is positioned as India’s only Channel exclusively for the Hindi Heartland, featuring locally relevant entertainment around humor, music and Bollywood. BIG LIVE – This division develops, executes and markets Intellectual Properties, integrated across RBNL’s media platforms. BIG PRODUCTIONS – This division functions as a television content production house catering to the diverse creative needs of the Indian television landscape. For more information, log on to: www.reliancebroadcast.com
For further Information:
Cheryl D’Souza – Waldiya I Associate Vice President – Corporate Communications I Mobile: +91-9322198940 I E-mail ID: cheryl.waldiya@reliancebroadcast.com
