TO STRENGTHEN IT’S REACH IN THE WOMEN AUDIENCE SEGMENT
TO FEATURE THE HIT MUSIC MIX OF THE 80’S ALONG WITH MUSIC STALWARTS
92.7 BIG FM, India’s No.1 radio network and winner of Broadcaster of the year at Golden Mikes, announces the launch of a new show on its Kolkata Station – ‘Chirodiner Sur Pamelar Songe’. The show, to be hosted by RJ Pamela, will be in the 11.00am to 1.00 pm late morning time band and will see the evergreen music which always resonates excellently with the people of Kolkata rule the airwaves for these 2 hours each weekday. Pamela, known for her extremely mature persona, will not just spin some excellent music, but will also chat up and feature interviews with stalwarts from the music industry varying musicians, lyricists, singers and more.
The introduction of this show is influenced by in-depth research and direct consumer feedback which indicates that the people of Bengal in the age group of 25 and 44 , mainly housewives , enjoy this genre of melody music and would lap up the show. With an excellent audience base of 56% female audiences, the show becomes an excellent platform for marketers targeting the housewives.
This will be a highly interactive show and each day will have a specific subject where listeners can share their feelings about the specific memories of 1980s that are missing today. The music of the show will be entirely influenced by the 80’s consisting of both Bengali and Hindi numbers ranging from the genres of romance, soft melody & disco with songs that embody the music of that era. Apart from sharing their own memories listeners can request their favorite songs from the 80’s through letters, e-mails, SMS and. Facebook. The packaging of the show will talk about the different music elements of the 80’s like the cassette tape recorder, problems of music spools getting stuck and of course the iconic theme music of Doordarshan all of which are sure to take the listeners down memory lane.
RJ Pamela is already a favorite with all listeners and is a household name. She has been hosting the weekend show ‘Swaranajuger Gaan’ which is the undisputed No. 1 weekend show as per RAM data right from the time of its launch. This show is being launched keeping in mind the listeners who yearn for the music of the yester years.