92.7 BIG FM HOSTS EXCLUSIVE ICC WORLD TWENTY 20 TROPHY DISPLAY AT DELHI
OFFICIAL RADIO PARTNER FOR ICC WORLD TWENTY 20
EXCLUSIVE EVENT FOR TRADE AND MEDIA PARTNERS
New Delhi, Reliance Broadcast Network Ltd’s radio vertical 92.7 BIG FM, India’s No.1 radio network and broadcaster of the year at the Golden Mikes Awards announced its set up as the Official FM Radio Partner for the fourth edition of the ICC World Twenty 20, Sri Lanka 2012 in Delhi as they hosted a exclusive display of the prestigious trophy at an exclusive closed door preview at Mapples Emerald, New Delhi. The elegant, glittering, 7.5 kg trophy was unveiled for key partners from advertising agencies and top clients across FMCG, retail, banking, pharma, manufacturing and more…
As the Official FM Radio Partner for the ICC World Twenty 20, 92.7 BIG FM will get to display the trophy in Mumbai as well, which is scheduled to happen next week. It will also mean exclusive access for the station to players from India and abroad during the course of the tournament. Exclusive interviews and bytes from players and other match officials will be aired first only on 92.7 BIG FM. In order to promote the tournament on-ground, 92.7 BIG FM will conduct a number of T20 matches for listeners across cities who will fight for the BIG T20 CUP, the winning team here will also get the rare opportunity to witness a match involving India in Sri Lanka.
92.7 BIG FM has always been a station which has its ear to the ground and giving its listeners the kind of content they like to listen on radio. This association with the ICC World Twenty 20 is a step in that direction whereby listeners of the radio station get exclusive information during the event , which will not be available anywhere else. More recently, the Delhi Station changed its theme to Retro, across all shows based on listener feedback. This has paid rich dividends to 92.7 BIG FM which garnered tune-in’s in record numbers. According to the latest RAM ratings 92.7 BIG FM with a listenership of 1076 (age group 24yrs -34 yrs) in the 7AM-11AM time slot is the No. 1 FM radio station in New Delhi
As the Official FM Radio Partner, the Station has a series of interesting offerings planned which vary on air, on ground and more… so stay tuned to 92.7 BIG FM for your dose of entertainment on the ICC World Cup Twenty20, SriLanka 2012 . Suno Sunao, Life Banao!