92.7 BIG FM announces THE BIG Kannada Music Awards 2012

92.7 BIG FM announces THE BIG Kannada Music Awards 2012

Sandal Wood star Ramesh Arvind to be the event Ambassador

Bengalore,  India’s No 1 Radio Network and winner of Broadcaster of the year at Golden Mikes Awards 92.7 BIG FM announces the 2nd edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity. BIG Kannada Music Awards is a unique platform which seeks to recognize the excellence in the regional music industry.

Conceptualized and marketed by 92.7 BIG FM, the property will witness all the verticals of Reliance Broadcast Network’s Ltd coming together to ensure that the awards show reaches maximum consumers through multiple touch points across the country. BIG Kannada Music Awards is the true people’s choice awards that empowers people to recognize regional musical excellence with a wide national reach.

Starting from the last week of September, BIG Kannada Music Awards 2012 will see month long extensive 360 degree promotions and marketing through different verticals including TV, Radio, Print, Outdoor and Digital ensuring maximum reach and visibility. The extensive promotion gives opportunity for the marketers and the advertisers to reach opening space for greater brand visibility in every nook and corner of the country.

The award ceremony is scheduled on October 13th, 2012.

There will be a 21 awards. The awards will see talent being judged by the audience to ensure transparency and fair play as the power to vote rests with the audiences.

Sandal wood super star Ramesh Arvind will be the event ambassador for the music awards

Commenting on the occasion Ramesh Arvind said “With the rich music heritage of Karnataka with an amalgamation of versatile talent, BIG Kannada Music Awards provides a platform for recognition at much larger scale. With Big Kannada Music Awards we endeavor to felicitate the best talent in the Kannada music industry. Due to 92.7 Big FM’s constant endeavor to recognize the best music stalwarts, I have decided to be a part of this prestigious event.”