92.7 BIG FM AND TALENTHOUSE INDIA DECLARE WINNER FOR ‘DIWALI MANAO REMIX BANAO’
MUMBAI-BASED JAMES MANASSEH REMIXES SIGNATURE ‘SUNO SUNAO LIFE BANAO’ RADIO JINGLE FOR 92.7 BIG FM; SINGER SHAAN LENDS HIS VOICE TO THE REMIXED JINGLE
92.7 BIG FM, in association with Talenthouse, gave creative minds an opportunity to reinvent its signature tune Suno Sunao Life Banao for the Diwali festivities. After an overwhelming number of entries, self-trained musician and sound engineer, James Manasseh’s remix was chosen by the radio station with a Rs. 1 lakh reward.
With a volley of entries coming in for the campaign showcasing the creativity of the Indian population, Talenthouse, a crowdsourcing platform that encourages and rewards creativity, and 92.7 BIG FM faced a tough time selecting a winner. Monitoring each entry, the team picked James’s remix which was not only catchy but also matched the 92.7 BIG FM aesthetics. The radio station roped in noted singer Shaan to lend his voice to the remixed jingle.
A 92.7 BIG FM spokesperson said, “The Diwali Manao Remix Banao campaign provided us with a unique opportunity to engage with our listeners on a more personal level. The numerous creative entries that we received for our signature tune made the selection of a winner an extremely tough decision. However, after a lot of contemplation, we are proud to announce James Manasseh as the winner. We are also extremely glad to have Shaan lend his voice to this incredible remix.”
An excited James Manasseh said, “In this digital age where you can do amazing things with technology, Talenthouse is a place that promotes and encourages creativity. To create something that receives acknowledgement and a chance to work with industry stalwarts is a huge opportunity for me and I am very grateful to 92.7 BIG FM for giving me this platform.”
Mr. Arun Mehra, CEO, Talenthouse India said, “Talenthouse is all about encouraging talent and giving people an opportunity to showcase their abilities, which in turn benefits brands. Like James Manasseh, there are several talented people who deserve to get recognition for their work. Crowdsourcing has the power to reach out and find some of the most creative minds out there.”
To hear this foot-tapping remix composed by James Manasseh and sung by Shaan, tune in to 92.7 BIG FM.