47th International Film Festival of India’s inauguration at Goa
Cinema should focus on 2R’s- Reason & Reality: Venkaiah Naidu
Cinema is most powerful mass media that promotes Rapid Diffusion of Ideas: I&B Minister
- P. Balasubrahmanyam conferred Centenary Award for Indian Film Personality of the Year 2016
Im Kwon Taek conferred Lifetime Achievement Award
47th International Film Festival of India inaugurated at Goa
Shri M. Venkaiah Naidu, Minister of Information & Broadcasting has said that cinema should reflect larger social concerns besides focusing on entertainment only. Films should illuminate the mind and heart, engaging audience both intellectually and emotionally. It should expose the people to ideas, problems and developments happening in the society and make them think critically and look for alternate solutions and actions. In a country like India, with its several social problems, a case could be made for social realism in our films. Cinema was a work of art and there has to be a certain ‘take away’ for the audience who gave over two hours of their valuable time for watching a film. The Minister said this while delivering his address at the inaugural ceremony of the 47th edition of International Film Festival of India which began in Goa today.
Elaborating further about the role of cinema and social change, Shri Naidu said that demonetization scheme of the Government was a national project of behavioral change of an unprecedented scale and urged the film makers to analyze and present the consequences of this change to the people in a creative manner. He further mentioned about 1946 movie ‘Vijayalakshmi’ produced and directed by late Shri B.R.Pantulu which was based on the first demonetization in our country. The movie had brilliantly presented the negative role of money sharks working for their own interest at the cost of the common man. Shri Naidu said that the situation today was also similar and hence the Prime Minister for this very reason had set in motion the current process of change that would bring benefits to the citizens of the country.
Speaking about the importance of rich content in the movies, Shri Naidu said that cinema needed to coexist with reality. It was necessary to pass the test of ‘2Rs’ – Reason and Reality. Many of the commercial films were crashing because of lack of creative content. Taking example of the movie ‘Sholay’, he said that movie was a huge success because it was not formulaic in the strict sense of it though it was a commercial production. The Minister added that certain relationships and values were so finely woven into the theme that people across the country owned it up and made it a landmark film.
Elaborating further, about the role of cinema as a powerful mass communication medium, the Minister said that Cinema spoke with the language of universality rising beyond the limitations of social and geographical boundaries. It promoted rapid diffusion of ideas which manifested themselves consciously or otherwise in the relaxing environments of cinema halls or homes, when the audiences were more susceptible.
Speaking on the occasion, Shri Naidu briefly reflected on the course of evolution of cinema in India and where it was headed today. From the days of projecting anecdotes from Hindu mythologies, came the era of social films that began to portray the situation of contemporary life. He added that movies like Mother India captured the emotions, then prevailing in the country. The Minister said that some of the movies in the recent times were both entertaining and stimulating that did the role of informing, educating and enlightening while some movies had also propagated the Gandhian way of living where the humanistic approach to mankind was highlighted.
The Minister also spoke about the Government initiatives to support the film industry in the form of a single window Film Facilitation Office in National Film Development Corporation and a National Film Heritage Mission to restore and digitize film archives. Earlier, Shri Naidu also congratulated PV Sindhu on her stunning success in China Open bringing laurels to the nation.
Honorable Governor of Goa, Smt. Mridula Sinha, Union Defence Minister, Shri Manohar Parikkar, Chief Minister of Goa, Shri Laxmikant Parsekar, Mr. Cho Hyun, Ambassador, Republic of Korea, Secretary I&B, Shri Ajay Mittal, and Shri Ramesh Sippy were also present on the occasion