2013 gets its first hit with Table No.21
2013 commenced with 4 movies battling to become the first hit of the centenary year of Hindi
cinema. It turns out, that Table No. 21 has left its competitors far behind in the race to be the
first hit of 2013. Directed by Aditya Datt, the psychological thriller stars Paresh Rawal, Rajeev
Khandelwal and Tena Desae in lead roles.
Apart from the unique storyline, what helped Table No. 21 in gaining advantage over the others
was its unique marketing strategy. Before the release itself, online platforms were buzzing with
news and updates about the movie. The marketing team did a great job in identifying its target
audiences, and nailing it with promos and contests that aimed at attracting moviegoers.
Assets of the films were launched creatively; fans had to set the combination to 21 to watch the
trailer. The team launched a QR code activity across CCD’s in India, where participants had to
scan the QR code present on a particular table which was called Table No.21 especially for this
activity. The QR code enabled them to participate in the contest and win exciting goodies.
The Facebook page of the film engaged energetic audiences’ with innovative applications like
psychographic test and review contests. With the numbers pouring in, there is no doubt that
Table No. 21 is far ahead than its competition. It has collected over 6. 84 crores within 4 days of
its release and is still going strong at the box-office. Produced by A Next Gen Films production
and presented by Eros International, Table No. 21 is a perfect amalgamation of plot, music,
acting and marketing.
