15th International Indian Film Academy (IIFA) celebrations kicked off with the IIFA Voting Weekend 2014
The IIFA Voting Weekend this year saw several members of the Indian Film Fraternity come forward to cast their vote for IIFA Awards 2014. The IIFA Voting weekend was held this past weekend in Mumbai from the 7th to the 9th of February seeing an outpour of industry support, where members of the film fraternity voted for their peers. Amongst the many that came in were Farhan Akthar, Shabhana Azmi, Randhir Kapoor, Mukesh Bhatt, Yo-Yo Honey Singh, Farah Khan, Nirmat Kaur and many others.
Every year, IIFA Academy members and the Film Industry are invited to cast their votes and shortlist nominations in the category of the Popular Awards. The Technical Award winners and the Popular Award nominations are derived from the voting weekend. The IIFA Voting Weekend is open to the individuals who form an integral part of the film industry and not to the public at large. The practice is adhered to in order to ensure that the nominations derived by the voting process is credible and by the industry.
Year on year over a 1000 industry stalwarts, actors, directors, producers, technicians and composers and others have come forward to cast their votes, which will decide nominations for the awards. This year the IIFA Voting Weekend saw a fantastic turnout with the bulk of the industry coming in to vote and show their support for the most awaiting Awards ceremony of the year.
Wiz Andre Timmins – Director, Wizcraft Entertainment International Ltd said, “The IIFA Voting Weekend marks the advent of the IIFA celebrations. The prime endeavour of the weekend is to have the Indian Film Industry; the people behind the actual magic of the movies decide who the laurels should best be bestowed upon. We will continue to ensure that the IIFA celebrations remain the biggest and most phenomenal platform for the Indian Film Industry as we celebrate our American debut in Tampa this year.”
The IIFA Voting process is a stringent and methodical procedure that is closely monitored by KPMG, the official auditors of the event. The popular category nominations will then be available for the global audience to participate in the voting process. The final winners of the IIFA Awards are revealed on the night of the Awards ceremony when the envelope is opened onstage, in front of the live audience. The results are surrounded by secrecy and the credibility of the voting process is one of the key parameters of this prestigious award.
Wizcraft International Entertainment Pvt. Ltd promotes the IIFA celebrations globally each year and travel to a new beau locale taking the Film fraternity with it to amalgamate and celebrate the best of both cultures, thereby taking Indian Cinema to a wider audience.