13th VIDEOCON IIFA WEEKEND TO PREMIERE ‘SHANGHAI’

13th VIDEOCON IIFA WEEKEND TO PREMIERE ‘SHANGHAI’

~ Director DibakarBanerjee and stars to walk

the IIFA World PremiereGreen Carpet on June 7th ~

The 13th Videocon International Indian Film Academy (IIFA) in partnershipwith PVR Cinemas todayannounced the premiere of Dibakar Banerjee’s upcoming release ‘Shanghai’ for the IIFA World Premiere. The moviewill premiere at the IIFAs June 7th at LidoCinemas, Shaw Theatre, Singapore aday before its worldwide release.Produced by PVR Pictures, ‘Shanghai’,a political-thriller, is one of Bollywood’s most-awaited releases of 2012starring Abhay Deol, EmraanHashmi, Kalki Koechlin and Prosenjit Chatterjee.

Taking Indian Cinema to glorious pinnacles beyond national shores theInternational Indian Film Academy (IIFA) has previously been held in Europe,the Middle East, Thailand, Sri Lanka and Canada. This year, the 13th VideoconIIFA Weekend and Awards will be held in Singapore from June 7th – 9th, 2012.

Previous films premiered at the IIFAs overthe years include, Aamir Khan’s Lagaan,Aankhen, Parineeta, Provoked, Train and Yuva. “The concept of ‘Shanghai’ appealed to me and I am truly looking forwardto the release of the film. IIFA’s journey over the last 12 years has openedmany doors for the Indian film industry and we feel fortunate that our filmwill enter that elite list and will be screened at the IIFA World Premiere.” said actor, Emraan Hashmi.

Speaking on the occasion, Mr.Ramesh Sippy, IIFA Advisory Board Member said, “On behalf of IIFA, weare very pleased to showcase ‘Shanghai’ as the IIFA World Premiere film. We arehappy to support a  passionate Director like Dibakar Banerjee and we aresure the movie will score big both with critics and at the box-office. IIFA has always been a medium that broadens the reach of the films it showcasesand we are sure that it will do the same for ‘Shanghai.”

Sabbas Joseph, Director, Wizcraft International Entertainment said, “Withthe premiere of ‘Shanghai’, we will set yet another milestone in our endeavorsto continue to take Indian Cinema to its fans. The 13th Videocon IIFA Weekend will continue toprovide the impetus for the crossover of Indian cinema to global audiences anddelight the Indian diaspora with the grandest celebration of our cinema.”

Come June 7th- 9th, Bollywood fans in Singaporewill have a chance to get up close and personal with their favorites from theworld of Indian Cinema. The celebrations have only begun at IIFA 2012 and thereis a long list of surprises lined up for the audience globally!

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About IIFA –

Conceptualized and produced by Wizcraft InternationalEntertainment Pvt. Ltd. and supported by the key members of the Indianfilm fraternity, IIFA is the most appreciated South Asian film academy. Also,the IIFA Awards is India’s biggest media event. With a viewership of almost 700million, it is among the world’s most-watched annual entertainment events.

From a one night celebration in 2000 atthe Millennium Dome, London, the last ten years have seen the InternationalIndian Film Academy (IIFA) movement grow into a packed weekend offilm-festivals, workshops, exhibitions, film-showcases, a global business forumand sporting events, all of which climax into the highlight of the Weekend, theIIFA Awards.

www.iifa.com